Women Biz: Adorable Blessings

Down home haute couture. That’s my slogan for what I think captures the essence of Adorable Blessings, handmade clothing and gifts for “little blessings.”

Owner, Laurie Reynolds, is the creator of these folksy fashions, each piece constructed in high quality, colorful fabrics. I have no doubt that they are enjoyed by both parents and children alike.

Laurie took some time out to share a little bit about Adorable Blessings. 

GW: What gave you the idea to start Adorable Blessings?

Laurie: I loved sewing for my girls when they were little. Having three girls, gave me the perfect opportunity to sew matching Easter and Christmas dresses. I also sewed for my boys but there just weren’t as many options for them. I was invited to a baby shower a few years ago and I got the idea to sew a dress instead of buying something. I realized how much I missed sewing for little ones. A friend told me about Etsy and I took off from there.

GW: Your line consists of children’s products; primarily crayon rolls, bibs, rompers, onesies and dresses for little girls. I particularly like the dresses by the way. Are these your original designs or does your creative contribution go into choosing the colorful fabrics and the handiwork?

Laurie: My designs are sewn using Indy (independent designer) made patterns. There are many creative designs to choose from and I feel they fit better than your standard fabric store patterns. I only use quality fabrics. Many are quilting fabrics from well-known designers. I love designing dresses! It is so fun to choose the pattern, fabric and trims.

GW: You said that your shop is set up through Etsy. Do you have other venues where your creations can be purchased?

Laurie: Yes, I have sold at various craft sales including the Christmas Craft Sale at NWSCC. I have also had my items for sale at The Tea Spot and the Christmas Open House at The Burr House in Wauseon, Ohio. My crayon rolls are available at Lauber’s General Store in Sauder Village, located in Archbold, Ohio.

GW: Does Adorable Blessings offer custom products?

Laurie: Yes, I love to sew custom items. I have a sewing machine that can also do embroidery. This allows me to applique and personalize garments with a custom name or message.

GW: You clearly love what you do and doing what you love is the best kind of work. What is the greatest pleasure you get from this venture? What is the least?

Laurie: My favorite part of this venture is designing and choosing the fabrics and patterns. My fabric stash is growing and growing. I was very excited when I received large orders for children’s boutiques in Alabama and Spain. Sometimes, sewing can be tedious especially when there is a large order of all the same item to complete.

GW: What methods have you used to promote your online store and which do you find the most effective?

Laurie: I list my online items with tags that make them easy to find with a search. I also have a Facebook page. I have participated in some blog giveaways in the past. I find that word of mouth is great for advertising.

GW: What are the pros and cons of a home-based sewing/garment business?

Laurie: The pros are that I can do it out of my home at random times. The cons are that it takes up a lot of space and I find I need to manage my time more carefully to be productive.

GW: What advice can you offer to those wanting to start a sewing business or an online store?

Laurie: Start out with one or two items and gradually grow from there. It takes time to build your business. Don’t expect large sales overnight.

GW: Where do you hope to go with Adorable Blessings? Or are you already where you want to be?

Laurie: I am pretty content with my business. We are a home-school family so I cannot do sewing full time. When I have more time, I will design more new items and hopefully, get more business.

About Laurie: I believe that children are a blessing. My six blessings may be growing up but I can still sew for your Adorable Blessing! 
I have been sewing since I was eight. I can hardly believe that that’s been over thirty years. I have a degree in Interior Design and have experience sewing custom window treatments.

Visit Laurie’s store at: http://www.etsy.com/shop/adorableblessings

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  1. #1 by Deanna on April 26, 2012 - 7:04 am

    Laurie does great work. Very professional and easy to work with…she has made custom orders for me and between my ideas and her ideas, it turns out perfect. I call her almost every time I receive an invitation to a baby shower or when I need something for a little one.

  2. #2 by Laurie on April 26, 2012 - 12:52 pm

    Thanks for the interview Julie. Deanna, thanks for the kind remarks.

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