Amazon: Christian Authors Beware

Marketing Christian Books

Amazon is a massive giant and growing. Consider the following facts:

  • Half of all U.S. households are subscribed to Amazon Prime.
  • Half of all online shopping searches start directly on Amazon.
  • Amazon captures nearly one in every two dollars that Americans spend online.
  • Amazon sells more books and toys than any retailer online or off.
  • Amazon sells 67% of all ebooks and 64% of online print book sales.

authors-beware

As an author, you cannot ignore Amazon.

Recently, the Institute for Local Self Reliance (ILSR) published the results of a study they conducted. The study “Amazon’s Stranglehold: How the Company’s Tightening Grip is Stifling Competition, Eroding Jobs, and Threatening Communities” provides in-depth details on how Amazon is monopolizing the economy, undermining job growth, and weakening communities. Consider a few more interesting factoids:

  • Amazon increasingly controls the underlying infrastructure of the economy.
  • Amazon’s Marketplace for third-party sellers has become the dominant…

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  1. #1 by Deanna on January 12, 2017 - 6:22 am

    Hmmm, very interesting indeed. Dare I say this is probably only the beginning?

    • #2 by juliemomyer on January 12, 2017 - 11:25 am

      Yes, very troubling, especially since we all keep it in business. I think they need some solid competition from a company that doesn’t discriminate. Want to start one? 🙂

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